Wrigley Field shares its name with the Wrigley Company,mac brushes as the park was named for its then-owner, William Wrigley Jr., the CEO of the Wrigley Company. As early as the 1920s, before the park became officially known as Wrigley Field, the scoreboard was topped by the elf-like “Doublemint Twins”, posed as a pitcher and a batter. There were also ads painted on the bare right field wall early in the ballpark’s history,mac makeup prior to the 1923 remodeling which put bleachers there. After that, the Doublemint elves were the only visible in-park advertising. The elves were removed permanently in 1937 when the bleachers and scoreboard were rebuilt. It would be about 45 years before in-park advertising would reappear.
Owned by the Tribune Company since 1981, Wrigley Field has been a notable exception to the recent trend of selling corporate naming rights to sporting venues. The Tribune Company chose not to rename the ballpark,north face denali utilizing other ways to bring corporate sponsorship into the ballpark.
During the mid-1980s, Anheuser-Busch placed Budweiser and Bud Light advertisements beneath the center field scoreboard. Bud Light became the sponsor of the rebuilt bleachers in 2006.
In the early 2000s, following the trend of many ballparks,blackhawks jerseys a green-screen chroma key board was installed behind home plate, in the line of sight of the center field TV camera, to allow electronic “rotating” advertisements visible only to the TV audiences. By 2006, the board was set-up to allow advertisements to be both physical and electronic (thus they can be seen in both live and replay shots).
In 2007, the first on-field advertising appeared since the park’s early days. Sporting goods firm Under Armour placed its logo on the double-doors between the ivy on the outfield wall, in left-center and right-center fields. Advertisements were also placed in the dugouts, originally for Sears department stores, then Walter E. Smithe furniture and now State Farm insurance.
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