Editor's note: on the article about the launch of many popular children's clothing brands competing products and the development in this field. This issue, together with interest in international children's clothing line is how the field of luxury goods to display their
India: aggressively advancing the global children's wear brand
for parents to accompany children through the luxury of time to make up for lack of children now more than ever by the favor, this children's clothing and toys that cause global brands in India aggressively move house.
As the children become India's fastest growing areas of the luxury market, international brands Mona Lisa, weather week Versace Kids, Chicoo, Benetton Kids, Zara and Hamleys, and other international brands are busy expanding Their influence and product range.
headquartered in Bangalore, India's retail chief executive of research firm Insight Instore 戈皮克里希 Swami Nath said: from companies in developed markets. However, according to industry sources, the field of children growing faster than other areas and can produce more profits.
Boston Consulting Group partner and director of 阿兰德拉格 He Laman said:
Reliance Retail's president and chief executive officer, said: .
Hamleys toy is the average price of Rs 1800, which reflects the field of children there is great potential for luxury goods. Money is not a problem for these parents. In fact, to platinum in Mumbai luxury mall to buy Zara and Burberry and other luxury brands to consumers, as do not have to go abroad with a long shopping list happy shopping.
a platinum mall patrons, rich housewife, said: and the Mona Lisa and other brands, these brands are no longer in our (overseas) property purchase check list of weather. After opening the second store in New Delhi. Zara's marketing director, said the brand's future expansion will depend on the response received by two stores.
Nautica Kids USA and the UK Burberry children's clothing have been launched in India, their products, while the British children's wear fashion brand Adams decided to adopt the franchise model of business. Sports brand Reebok and Nike have launched their children's clothing store. Reebok is a new concept store for children age 4 to 14 years to create, including clothes, shoes, accessories and sports equipment stores one-stop service.
Not only do international brands, most recently in New Delhi, India established the first children's designer brand --- Kidology, the brand plans to soon expand to Mumbai, Bangalore and Chennai. Kidology's general manager, said: Swami Krishna introduction,vibram 5 fingers, clothing, footwear, fashion accessories, watches and cosmetics are the parents of the children the most expenditures category.
Italian Chicco baby products brand new world of shopping malls in New Delhi recently opened its first flagship store. Chicco India within next year to open eight stores in major cities, also plans to create over a large retail network across India.
Chicco is the minimum price of a commodity of 2 million rupees in the high-end brand, its product development from the baby care products to include clothing, shoes, cosmetics, toys and travel series. Meanwhile, Reliance Retail, according to the company's Kurien introduced, including services for children, including luxury developments in the field much faster than other products.
Kurien said that now provide children with luxury services include a summer camp held in Europe, children's special beauty salon and gym, these new things in a few years ago in India, and even unheard of. Now the little guy who no longer want to childish things, do not you! ?
United Kingdom: a luxury brand to attract young consumers
is not only beautiful children to mothers who read us shudder, let us fear is that Suri Cruise金斯顿罗斯 Dyer (£ 500 handbag, matching mother and equipment, Da Funi will be jealous of the closet a few Nice) is the world's infants and young children have increased the fashion stakes.
Dior (Dior), Marc Jacobs (Marc Jacobs), and many other designers in recent years has been concerned about the mini design, but this year the summer and fall, some brand new children's clothing and began to get involved the field of children's clothing accessories, designers and even upgraded to the diaper design.
She said: great potential. Paul Smith (Pauth Smith) Paul Smith in the Junior Series for younger boys and girls into the bright and eccentric design, the series will be launched in September this year. The new generation of design under the age of 14 are Scottish Fair Island clothing style cardigan sweater, tweed shorts, peasant skirts, striped scarf and pinstripe jacket, the clothes will be Harold, Seer Fu Ridge, Harvey * New York Knicks and Brown Thomas department store in 34 to 250 pounds sold.
Artistic Director Sylvia Fendi accessories and Simonetta SpA text 图利里芬迪 recently jointly launched her high-end children's clothing line, Simonetta SpA, held in Florence, Italy Pitti Bimbo Exhibition design Cavalli Kids children's wear series. Meanwhile,mac brushes, DKNY Spring in 2011 to re-enter the children's wear market, the launch of sportswear; Gucci will be launched in 11 new children's wear series (baby products will be listed in the spring of 2011), the series of belts, shoes, scarves, ties and sunglasses, also will include many iconic symbol --- Gucci chain and mesh Maxianshan, double G monogram patterns, teddy bear logo, printing and Gucci logo will be interpreted to the younger generation of consumers persons (aged 2 to 8 years old), they will be wearing leather jackets and suede cyclists coats and other fashion, and their parents may be the same size models dressed in adult fashion. Children can start from a very early collection of Gucci products, including shirts with trousers, belts,mac makeup, sweaters, T-shirts, and hats, blankets and bibs and other accessories.
parents do not always encourage designers in such a small child when the competition. McLean explained: desire for the product.
founder of the luxury online store BabeswithBabies Sophie Devonshire expressed agrees: They want to create a sensation, and how to show their concern for children, so they are looking forward to feeling a special commodity. ), the new leak-proof diapers not only enhanced protection, as well as back pocket jeans style --- fashion as the babies concerned about the substrate.
Pampers also hired well-known American Design Division 辛西娅罗利 design and printing of 11 styles,mac makeup wholesale, including lattice, stripes, animal prints and lace holes diapers, you can now purchase these products through the Target Network. Rowley Design in the introduction of her, said: mothers, I hope that other parents were able to all aspects of their lives have more choices, even diapers. Baby diapers is the first thing to wear clothes, diapers should also be different. , and our customers like to send a beautifully wrapped gift sterling silver rattle. Infant clothing cashmere undoubtedly become a growing trend --- Eliza cashmere dress has become a popular commodity, and ordered the mother and child beanies are our best selling products. Organic luxury goods are also more popular with consumers. Customers buy gifts or shopping for the child's mother also began to seek for their own luxury designer clothing, they are children in the choice of when children use the same principle. But at least we must not lose the hand-painted figurines necklace angry parents fear. We can not imagine Gucci lost what will happen after the teddy bear bracelet.
Related Links < / p> name brand children's wear series
More and more children began to enter the brand market is not surprising, because the main product designer children's clothing is more expensive than, and consumers can no extravagance Kids will be able to buy a global brand. Here are some child-friendly design, but who knows, maybe the cheapest Burberry scarves will be for you.
Gucci (Gucci): Shopstyle network is selling the iconic Gucci brown and gold children's shoes, sandals, starting at $ 190.
Burberry (Burberry): Burberry boys and girls were introduced two series children (aged 2 to 6 years and 8 years old to 12 years), and mini-series brings coat, skirt Scotland Lange does. starting at $ 50. even for the launch of the lattice leading newborn clothes, prices $ 65.
Dior Kids (BabyDior): BabyDior is one of the most successful children's wear brands, ranging from shorts, T-shirts and suits of all goods, BabyDior clothing usually printed pattern of the Eiffel Tower in Paris . You can buy a discount Raffaello Network Dior children's wear products, starting from $ 83.
Keluo Ye Children (Chloé Kids): Do you think the French children's wear children's clothing is more fashionable than others? This may come Since the children's mothers shopping in Keluo Ye: Keluo Ye have prepared for the little girls the most lovely summer, and also complete matching hat and sandals. If you value children's clothing brand of credit, then you should also buy a Keluo Ye baby Gabbana): Some multi-brand website is for sale D & G Kids series, and often offer discounts on general sale. For example, Yoox is selling $ 100 net of white lace suits and $ 60 for ballet shoes. However, D & G has a dedicated website also worth visiting, people will feel like in Alice in Wonderland.
Kenzo Kids (Kenzo Kids): Kenzo brand 40th anniversary of the establishment, Kenzo Kids ( 2 years to 12 years) in the 10 this fall launched a limited edition clothing: tights price includes $ 30 and $ 120 for a colorful dress.
Stella McCartney Gap series ( Stella McCartney for Gap): Stella McCartney for the 6 months to 12 years the design of clothing for children, including the basic cardigan, but also including the leopard or pink chiffon dress sweater this attempt. tights sold for $ 14, winter clothes sell for $ 98, shoes priced at 50 dollars. Date: football Empire: Jieyou second fashion : no football related articles zara Empire: Jieyou second fashion autumn and winter staged a zara light Mature retro style was popular click away! followed by choking mouth peppers shopping ZARA ZARA southwest of the open flagship store, on-site leisure series Shapingba ZARA part special offer | on the wave of strikes Zara Fast Fashion copying Balmain? the world's leading clothing retailer, active Zara autumn and winter stockings knees to join the network staged the p> All Recommend this site are from zara official website, all men's, women all official transactions in Taobao, rest assured to buy.
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