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Cavalli Winter 2008/2009 Men are changing.
more and more young consumers to men's suits are filled with consumer groups. Of course, changing not only the consumers of today's dress suit, is also a new style line along the front line, one sufficient to attract young consumers, sufficient to kindle their new line of consumer desires.
Feilajiamu Winter 2008/2009 Men's market work
rise must be cheered all the female consumers, because the men's market boom, meaning they no longer need to men buy clothes and worry, never to take a stroll all the shopping malls still can not find suitable models and frustration.
, of course, to promote the men's market to flourish, and still are men themselves. Especially in recent years, the men's market has been changing, the mainstream consumer groups marked tendency to younger age groups, at between 25 -40 years old male consumers are becoming the main consumer market, the military men, and even more young male consumers have begun to join the team.
their youthful age of the best, an independent economic strength, has a unique vision of fashion, designer brands for men and luxury suit market, they are the real driving force behind.
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2008 Winter works all
lifestyle changes they are 'all the beefcake' generation, they are read Vogue and Details magazines grown men generation, they live in the fashion from the urine was
will beefcake generation Dior Men (DiorHomme) was established in Avenue Montaigne, Paris flagship store, often can be seen shopping with his father to the young people together with the consumer. Dior's president 希德尼托尔 Dano said that in the current Parisian view, fathers, for certain formal occasions, frequently asking for his son buy euros or 2,000 euros in 1300 suit, is already a very ordinary things. Leo Dano
those referred to teenagers has been made on the sale of luxury suits considerable contribution, some of them are new entrants to the suits in the past consumer groups. These people may never have had the last suit impulse, they also feel the charm of a suit. Most of them are from groups of students, or those who work in the field of creative people, such as creative, architectural design, designers, software engineers, etc., until the suits before the epidemic, they also interested in wearing casual style clothing, but recently, they dress like the concept a mutation in 180-degree turn interest, showing a strong love for the suits.
Mike Palma, head of men can be said: say, the young men for the sudden interest suits, mainly from the media's focus on fashion trends for the bombing of reports, in addition to the current fashion magazines, many tricks, so this part of the consumers living in fashion from the urine was in. Fashion coverage everywhere, from newspapers to the Youtube website, fashion information all the time not affecting the younger generation's ideas and life.
In addition, there is a trend is clear: this generation of young people, refused to wear his father wore suits, no matter how big his father's suit, the price is scary how expensive, can not allow them to be tempted. They understand the recent trend, more of their own favorite designers. They want that more fashionable, shorter, more personal bunt shirt, like a small lapel suits and skinny trousers without pleats. Details of these models and the typical characteristics of an advocate and pioneer of the famous New York designer menswear designer is Sam Brown (ThomBrowne), he had in 2004 launched a clothing line, with only a narrow version of T-shirt and ankle length high waist trousers without pleats as represented, then caused a huge stir in the design community.
appeal the red carpet between the consumer and the designer, may never define, what is the designer to meet the demand, or consumers chasing designers. Chasing each other in this role, there is a class of people emerged as new trends and introduce new people --- the best red carpet star. Consumers are the new generation has its own red carpet star of the most admire, them as idols, such as Brad Pitt, Jude Law, Justin Black and so on. It is they, the Dior men's thin shape advocated further developed, especially in the men's suits dress suits into the high tide,vibram 5 fingers, the younger generation of consumers concerned about the idols and the strong suit, into real consumer behavior.
The Cary said.
brands struggle to push the young family
for the young consumer population changes in consumer behavior, brand can always make the most rapid response. For example, the match up, the introduction of the young second series, the introduction of individual design style products for these consumers will be included in command. Who to grab the market opportunity, whoever got the market permits. Although the men's store shelves
still display the traditional style of a large number of gray suits, but apparently a number of new, refreshing new creative design work has begun on the market emerge in the suit, and possession of place. In recent years, the emergence of the new men's brand and design of new favorites include: designer HickeyFreeman, he launched two years ago, younger, more fashionable suits and casual wear series, named Hickey; the new creative director of Christian Dior Men Sifan * A Siqie, he was in Paris on January 20 launched the first works published after taking office; and BrooksBrothers companies have signed 约萨姆布朗, in the fall of 2007 launched a new women's and men named BlackFleece series. Winter 2008/2009
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Tom Ford spring of 2007, the legendary former Gucci designer Tom Ford announced their own series of the same name as the official listing of designer menswear,mac makeup, extravagant The New York extremely open Zhang Yingbin specialty stores, all products are well-known menswear brand Ermenegildo Zegna, Italy (Zegna) responsible for the production. Tom Ford's goal is to create a complete line of men's luxury brand apparel, mainly to the 28 -45 year-old leather goods to customers and other accessories custom services. He also conducted the famous Italian menswear brand Ermenegildo Zegna depth cooperation, design and production, including eyewear and perfume and other products categories.
Ford clearly know how to create a brand, he knows the secret of fashion and popular. He proved this once again to the people,mac brushes, the men's market is quietly rising.
profits. Zegna suits, and other companies have begun to actively adapt to these new, unique insights on the power of fashion male consumers, of course, fashion can change, but the price there will be no compromise.
2004 spring and summer, Zegna launched a second-tier brands more younger ZZegna, suit retail price of approximately 900 euros, or $ 1,330. This family business has not released sales data for 2007, but according to 2006 data, corporate profits soared 20.3%, reaching 63.3 million euros, total sales data in 2005 increase of 9.4% to 779.4 million euros. Company did not disclose ZZegna sales data in detail, but 吉尔多杰尼亚 said, Z series sales far exceeded expectations. Experts said, ZZegna series fully reflects the current market price on the young consumers shopping psychology, they love fashion, want to be able to buy more fashionable styles, but the price of the suit in 1000 euros.
1818 about 3 years ago, BrooksBrothers 1818 brand launch of second-tier brand suit series, set at $ 1,000 retail price below specifically designed for younger consumers. The series includes a total of three styles, two of which style is more progressive, more modern, including the Regent and Fitzgerald, Regent version type from the European trend, Fitzgerald design inspired by the year John F. Kennedy ordered a suit in the most BrooksBrothers favorite models.
1818 Oman Dora brand chief operating officer, said Lewis, 1818 BrooksBrothers has now become the most rapidly growing company's suit brand, accounting for 60% of the business suit, the proportion more than doubled three years ago more than twice or three years ago only 25%.
6 months ago, BrooksBrothers launched a new series of SuitingEssentials, which is a semi-couture suit brand series, starting at USD 580. Oman Dora said that the series aims to target those young emerging suit consumers, such low prices will make these young consumers have a dream come true,mac makeup wholesale, they had never thought I could afford custom suit. It is reported that, BrooksBrothers company sales in 2007 may reach 875 million.
immune economic downturn situation
2007 harvest in years, expectations for 2008, due to the global economy into recession, many people worry that the future market performance will not be satisfactory. However, some professionals said that some emerging markets such as Asia and Eastern Europe markets, the U.S. will be able to partially offset the adverse factors of the economic downturn. Market analysts also said the men's designer brands and luxury market will be immune situation of economic downturn.
Obviously, suits are packed in last year's performance in the really remarkable. But the future, due to the uncertainty of the U.S. economic outlook, businesses and retailers who sell to suit the following month the situation with caution. But Leo Dano is that even if the U.S. economy in the doldrums, Dior men's business in the United States to achieve growth, they believe they can suit the brand from the traditional to snatch a share of the market.
Leo Dano said the Dior men's sales last year achieved a However, he did not disclose specific figures. Dior plans worldwide in 2008 opened a total of more than 10 independent stores. Men's Christian Dior Dior fashion house is part of the first half of 2007, sales increased 16% to 368 million euros, operating profit, compared with the first half of 2006, turned over 3 times to 28 million euros.
experts said, some emerging markets such as Asia and Eastern Europe markets, the U.S. will be able to partially offset the negative factors of economic downturn. Market analysts also said the men's designer brands and luxury market will be immune situation of economic downturn. But also proved that given quarter of 2007 Christmas retail spending data, menswear, online sales of luxury brands and three male hegemony in the 2007 Christmas selling season, sales of high-end luxury goods and men's products have achieved double-digit year on year soared. Men's sales in 2007, where holiday sales season standings in the forefront of product category sales. A number of high-end professional retail enterprises, such as Los Angeles KitsonMen and PlanetFunk, San Francisco, Villains, and all M. Fredric California, said its December sales than men rose 20% over the same period in 2006.
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