2002 fiscal year, Estee Lauder's net sales amounted to 4.7 billion, of which 61% Americas, Europe, Middle East and Africa region accounted for 26%, Asia-Pacific 13%, and 45 years of consecutive record growth in sales success.
of Estee Lauder in New York City headquarters, production facilities in the United States, Belgium, Switzerland, UK and Canada, there are full-time on a global scale more than 20,000 employees.
Estee Lauder named br> Marketing
from the beginning, Estee Lauder company attaches great importance to maintain a balance between the brand and the company of this as a fundamental foothold. No matter the brand or the new creation is the core brand, which is in the prestigious the field of cosmetics, of paramount importance. Even in the focus on developing new brands, the company also stress the importance of maintaining technology to enable existing brands to obtain in-depth development. Corporation for forge ahead, ample funds, the marketing plan, willing to vote heavily. in advertising and commercial promotion, it's every brand has its own unique image of the world.
know-how to grow one of Estee Lauder Companies, is the acquisition of the company has a significant brand. It is a new brand or company mergers, to pursue their own standards, that these brands or companies to bring unique business opportunities, but with the company complement existing brands rather than weaken the relationship. In addition, they must be for the company in the U.S. and international long-term development, adding to the potential. Bobbi Brown, jane, Aveda and Stila purchase of these brands, this fully reflects the company's strategy.
sales channels
Estee Lauder Companies, mainly through sales of products with limited distribution channels, this is the image of their products in order to obtain consistent results. these sales channels, including high-end department stores, specialty shops, upscale perfume shops and pharmacies, and secondly, including self-supply of shops and cabinet shops on cruise ships, aircraft and airport and duty-free shops in the city. buy jane and Aveda brand, the company's sales outlets Adds two new channels that the choice-style retail and professional beauty salon .1998 November, the company also started selling some of the products .2000 April, the company announced the merger gloss.com site, including a comprehensive network strategy, including.
product research and development over the years, Estee Lauder Companies for investment in research and development, making it has been a leader in technology. In general, the company's annual sales, one third from the company the last three years developed products. the company's research and development department includes the biophysical sciences, product development, customer evaluation, regulatory affairs and processes in the development of basic research, now has 395 first-class chemists, biologists, micro-organisms scientists and physicists. the company's research and development facilities concentrated in Melville, New York, Virginia Oasis Belgium, Japan, Tokyo, Markham, Ontario, and Minnesota's Brian.
brand portfolio < br> After years of efforts, the company built a unique brand family balance. This balance is reflected in all the brands owned by positioning, reflected in the brand's appeal to different consumer groups, but also reflected in the brand in the beauty category and advantage of the world's geographic balance. The company owns brands are as follows:
Estee Lauder Estee Lauder
founded in 1946. Ms. products cover a wide range of makeup, fragrances and skin care products and men's fragrances and skin care products. Ya Poetry Lauder brand products with advanced technology, innovative spirit, enjoy the reputation of outstanding quality, in over 120 countries and regions, 14,000 points of sale available for sale.
Aramis
established in 1964. The brand pioneered the men care, skin care products and perfume marketing pioneer In 1987, its first men's lab series, which was leading the men's skin care products line, including shaving products, moisturizers, and cleansing water. the brand in over 120 countries and areas available for sale 14,000 points of sale.
Clinique Clinique
founded in 1968. Clinique's clean, clear and soothing three steps cortex, is the essence of Clinique skin care. All Clinique products are strictly the allergy test, and under the guidance of top experts made the skin. They include a full range of ladies and men's skin care, makeup, fragrance and hair care products, in over 130 countries and regions, 14,000 points of sale available for sale.
Prescriptives
founded in 1979. It applies to the women of different ages with different skin and beauty to customer ideas, skin care technology innovation and unique style of visual design is known for .2000, it launched Magic series, this series of products with the principle of light and shadow, making the skin looks with a perfect illusion, known as the magic of a breakthrough. products sold in 8 countries.
Origins Natural Resources
was founded in 1990. This product is the emergence of the traditional health and beauty products such as skin care, color, feeling therapy, bath and body, perfume, hair care, and to promote a harmonious, healthy and happy life supplements, it had also added an exciting choice. insertion of the product in excellent shape and quality of essential oils and natural plant ingredients. The product in 30 countries of the 800 outlets sold.
MAC
an important professional makeup artist brand, majority owned by the company in the form of .1997 times in 1994 and 1998, the company acquired the remaining shares of the brand. It was founded in Toronto in 1984, is full production to make up for the main body of professional cosmetics, makeup tools and skin care products,mac makeup wholesale, target groups professional makeup artist and fashion consumers. brands sold in more than 40 countries.
La Mer
1995 年 acquired. The brand combines the highest grade materials and unique scientific technology in one, very popular with consumers. In 1999, the original best-selling brand in the La Mer skin cream based on the further development of a complete facial and body skin care products. products sold in over 30 countries.
Bobbi Brown
1995 年 times. The well-known brand of professional beauty products including makeup products, fragrances, skincare and make-up pen and tools for professional, well-known advocate Bobbi Brown make-up classic home and natural colors. products are sold in more than 20 countries and regions .
Tommy Hilfiger Toiletries
the brand fragrances for men and women, care and cosmetics products, the company obtained the exclusive worldwide marketing Tommy Hilfiger brand licensed rights to develop and market. Tommy Hilfiger Toiletries introduced in 1995 ; brand perfume, introduced in 1996 br> jane
to 12 years old to 19-year-old young girl as the target consumer groups cosmetics brand. the company in 1997 when the company merged Sassaby get this brand. products, including face, lips, eyes, nails and skin care products,mac makeup, through American public sales of vendors and chain pharmacies.
Donna Karan Cosmetics
famous fashion brand of perfume and cosmetics line, made in 1997 by the company exclusive worldwide license to develop marketing and marketing. product family includes Donna Karan Cashmere Mist perfume and bath products, DKNY perfume and bath products and so on. products sold in over 120 countries.
Aveda
is a pure flower and plant materials made from high-end shampoo, hair color, perm, skin, Wellness bath, makeup, fragrance and body care products, manufacturers and marketers of Estee Lauder in 1997 by the merger. This merger significantly enhances the high-quality hair care industry, Estee Lauder's strength. products in more than 20 national sales.
Stila
a Los Angeles high-end cosmetics company, acquired in 1999 by Estee Lauder. It is to produce stylish, natural cosmetics and is known to use environmentally friendly packaging, and a group of young consumers to follow fashion those groups. products including color cosmetics, body products, cosmetic make-up pens and so on, sold in over 10 countries.
Jo Malone
a London marketing high-end skin care and fragrance products company, in 1999 by Estee Lauder purchase. It features a personalized, high quality and unique perfume. products of about 200 kinds of skin care and fragrance products, including home fragrance sales in 4 countries.
Bumble and bumble < br> an upscale hair salon, is also of high quality hair care product development, marketing company, .2000, Estee Lauder bought most of its shares. its high-end products through 1,300 retail beauty salon and a few selected Business sales. products sold in over 10 countries.
Kate spade beauty
founding in 1999. At that time, Estee Lauder obtain exclusive worldwide production, marketing, kate spade beauty and related products trademark license. It products in the United States and Canada shops and specialty stores and specify all the kate spade store to buy.
Darphin
is an advanced skin care products in the top brands, Estee Lauder Companies in 2003 to acquisition. products from the active natural ingredients and carefully selected essential oils and refine the integration of Europe will initially be used as aromatherapy skin care. now it's 80 different products in various stores around the world and more than 50 countries in Europe the sale of advanced pharmacy.
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