From a business perspective, there’s a lot to appreciate about both Likes and Check-Ins

Both are simple, one tap actions. Simplicity matters,mac brushes as the simpler a publishing action is, the more people will do it.And both gestures are capable of mapping products / places / objects to consumer or user preference.

Just as the neighborhood pizza place would love to know who its most frequent patrons are mac cosmetics outlet, so would Pizza Hut like to know a list of people who actively expressed liking their brand. Mapping this link between consumers and product is a crucial part of marketing.

In our recent interview with GetGlue CEO Alex Iskold, Alex made an interesting point comparing the Check-In gesture used by services like Foursquare, GetGlue, Meebo, SCVNGR, Gowalla, Fanvibe, Yahoo! Sportacular, Souljaworld,mac cosmetics store Miso, Facebook Places, and more,northface denali and the Like gesture, brought mainstream by Facebook and used by countless other social media services.

To date, the Facebook championed “like” gesture has a massive lead in adoption. Like buttons are ubiquitous on photos, content, brand pages, media, and more.