In recent posts, we’ve hinted that we think that the check-in gesture has a future far beyond pins on a map. In this post we’ll look at some of the reasons why a check-in is preferable to a like,mac brushes both to a user and a marketer.
Snapshots vs Permanent States
A subtle difference between the two gestures has to do with the concept of repeatability.
One of the things that has always bugged me about mac cosmetics outlet the like gesture is its permanence. Once you like something on Facebook, you can’t like it again. And unless you go through the clunky process of unliking that object, you are permanently associating yourself with mac cosmetics store – whether it be a band, a celebrity, or a product. It’s almost like a bumper sticker or a tattoo northface denali – you better be damn sure about your permanent, ongoing affection for something before you place that endorsement on your car or body.
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