first part of the business model to bring business opportunities for a change,
remember last time I talked about their own business ten years ago in Beijing experience can be very difficult, facing many difficulties. A wish of their choice (then the pain directly touched me): How competitive is safe, the major provision of the world are delighted Poor Scholar! I was the volunteer is: Since all came so hard, and I consider how to create a widely used business systems so that all entrepreneurs can apply this business model very well succeed. I was thinking, since listening to me is a group of entrepreneurial activity in ordinary people unwilling to start is to want to make your life more active, more exciting, so listen to my speech a group of students interested in self-entrepreneurship.
our business what kind of state must have it? We must understand that this community can cut into the existing business model, go? This is worth thinking about some time ago, a scholar in communication with the time, he gave me a very penetrating analysis: he engaged in business model, in this community has a lot of business model innovation, who can build successful a new business model he was able to compete in a whole wealth of resources, among which was a great support, and what is the business model? That sentence gave me a very deep thinking, I communicated with them, they also get great inspiration, and coming here to share, then what business model? Stakeholders in the transaction structure, you have a dream? I do not know what your dreams? But if you want to realize their dreams in the community, then you have to go to social integration, to obtain the support of the corresponding financial resources for funding support, how do I go to cut into its existing business model, it? If you just go out and get a job to play copies of work, every month receive a salary, your time selling your expertise in selling or sell my own labor, then no problem, but, at least during this period was intended to be take away your dreams, you have to have dreams of people realize their dreams.
recall that long ago heard a word, no dreamers, only one thing in his life work, is for people who have dreams to realize his dream. 8 hours per day for 12 hours, to help the leaders to accomplish the goal in life, you want to reach business you may own in a desired direction, and this moment, you have to learn to go with their own responsibility, learn to themselves responsible for their own time to learn responsibility.
example, when he was sleeping in class, back when he could not sleep, got home started to work, back to school time is not learned, when work began in the chat , and work overtime when the work in, and they have no way to determine in their own time to do this thing, and if you know business, I have to manage yourself, have their own time planning, business model, how will effectively business model that you can run through to get in?
a very real words to say: all have had do not expect you to participate in interest groups to which their interests. It is a fact, when I was young (20 years old) have a senior, he said, Why should I let you get young people to benefit so easily? I am going to my position today as the interest of today, I struggle when I get twenty-thirty years, how could you get up a couple of years. This is certainly a social structure of a situation, I give you today is that I expect of the time these states: I hope you are better able to clear consciousness, more sensible minds, to grasp the structure of business model from which which can carry things. If you can not find that position, there is no way to affect that position quickly, I told you that, in someone else's cause will not give you a share in the success of this point, how do you know your strengths, and how awareness of his You can place the structure, then you have to understand the business model.
I ask you, what is the business model? After listening to a lot of people forget that this is your state, surface state. Stakeholders in the transaction structure, the interests of any one business group to complete the exchange has its own architecture. Of course, the development of such structures as the times change as not fit and need to be modified. If you can successfully cut into the transformation process, adding one of the positioning system to have access to appropriate opportunities and benefits.
II
give some practical examples in, we started doing e-commerce, e-commerce business models for existing traditional what kinds of impact? Ladies and gentlemen, the original product channels, the total-made shoes Take ginger for a pair of shoes in the factory is 100, and ultimately to the consumer is 1000 dollars, the students have thought about you? 900 dollars in the middle by a chain of allocated interests. Stakeholders use this 900 dollar transaction structure of the distribution of benefits.
If you go out and get a job, leave into work in the shoe industry, collar job, certainly for the transaction structure is in some of them in the service, and to obtain from his service Your feedback labor. With the development of the Internet's information becomes more straightforward, the whole structure will change, so I will see you all very big opportunity. If faced with the mechanism of the revolution, leading to the transaction structure of human big changes.
, for example, factory-made shoes,nhl hockey, he can not afford to put the shoes to show to the final consumer, because he is only a factory, no shop and no channels, no advertising, this time the boss can make the quality of the shoes the best quality cheap shoes, but they could not take the shoes to the reference to the final customer in the past without the Internet era, he can only do one thing to the agents, the agents then assigned to each city, the city again to the shoe store, shoe store to see which go to the consumer, and consumers flower to 1000 dollars and then to wholesalers by retailers to distributors and then to the factory where the chain will allocate 900 dollars.
transactions worldwide were in the past, the Chinese people at the bottom of the transaction structure is the most vulnerable position. See today all the signs of prosperity, I can tell you a heavy, two generations above their own with the whole life with sweat and blood to return. Why are they at the bottom, why? Ex-factory price is, accounting for 10% of distribution channels, you always hear to talk to Ginger? One pair of 1000 shoes, and finally to a shoe that is 100 dollars, then the shoe can make the boss is more than 200-300 dollars, but the left channel all profits go by.
70% of the world is man-made shoes, but Chinese people do not have a world brand, and no one can sell to the world of the channel. In this business structure, how do we go to their collaboration, it is worth to think, many times I do not want to share with you the answer, because I do not think that life is pale. I read an article this morning, he said the Internet has created a lot of brain damage in people,mac makeup, which is now the person. There do not understand you a first reaction? Baidu Internet to find, the Internet to investigate, this time we are different from previous generation is that we do not think we lack their own reasoning, our most direct means is open look at the computer, and then give you the answer directly to the his head. Sometimes a parrot, education has improved, but the depth is far worse.
Now I would like to know the individual circumstances, with the Internet, I remember as a child finally get a book, first go to end their tea at home, comfortably in his chair, and windows are open , has been sitting reading a chapter, one hour passed such a lie. Internet era, we can ponder the lack of this can be thought of reading opportunities. I remember reading a book and even then, who often sat in a daze on a chair to sink to three to four hours to imagine how to write that which the author is the hero,north face denali, and why should such a decision? More and more to think about this, so I developed a habit of thinking.
stakeholders today in which the transaction structure, how do we participate in? Our past, after a generation of 60 think they are not eligible after 70, because at that time resources are not enough, to eat enough to eat. That time have anything to do live, which has led to speak as Professor Larry Lang 6 +1, the value system is not that level was that we all do the Chinese people. The Chinese value system for the level of our understanding of learning too little too little. Chinese people have made out of shoes cost 100 dollars, 900 dollars after the little things to know, I always have communicated with Jiang, who had done 10 years of shoes, more than 2,000 plants of various staff, he said to me I am shocked by these things all came to, he said his factory for testing when the last pair of shoes the way from the receipt of the order immediately start the CD, leather, sewing, and began waiting for the final post production equipment to the box to a pair of shoes , fellow students guess how long?
He created a miracle, always told me that the ginger one hour and 45 minutes. In other words, a piece of skin from the start, nothing, from the receipt of this order, immediately began to cut into the seam, sewing began Zhang, Zhang was finally packed into boxes, the whole process 105 minutes to complete. It is said that this is the highest recorded in China. Chinese capacity is reached the limit of the shoe, but we think, we in the industry chain and among them is what?
III
Recently heard IPad you, right? The new Apple computer that you buy $ 499 in the United States. IPad which country around the world made of? Made in China. However, the U.S. design, you know China, then China has a lot of money ah? Price of $ 199 a IPad manufacturer Foxconn only got 2.3%, or 10 dollars. This $ 10 is not the profit, including plant, water, electricity, labor, expenses and other expenses, a machine that is 80 dollars of income, you find the world's most sophisticated electronic products are manufactured in China by us, but we in China The only assigned to 2.3%. All procurement of all has nothing to do with Foxconn, the profits of all procurement chain is 0, we have accounted for less than a penny.
This is the name of our nation and the country's backwardness in technology led to the oppression by others, leading to exploitation by others, the final result of such a result, it is deep-seated problems, deep-level questions means that those who hold technology patents held by stakeholders related to the interests of those who continue to oppress their profits oppression, Foxconn can only make it 2.3%, while Foxconn to earn money to continue to be passed on to each workers head. Foxconn
5 years ago, the age structure is in the 60's and 70's who, after 60 to 70 to 85 years after the account for six per cent of people born in seventies, that people do not age Too many choices do not have much awareness of the work to 12 hours a day can be acceptable depending on, but two or three problems highlighted, cause? For 85 years to 90 years who were born after the beginning of this phase accounted for 60-70% of total employee Foxconn, that is, that is his choice more, but after 60 after 70 there is no such choice, there is no This individual choice, if it is done because many people are needed Foxconn young age of 20 to 30 years old, this age bear only work 12 hours this high pressure strength, and this is the cruelty of the transaction structure sex.
Maybe we will break a lot of pattern, so we have the unexpected situation, if to break the existing business model, the original factory only through wholesalers, retailers, agents two agents the old process, existed for hundreds of years thousands of the transaction structure. Today, the factory may choose another way to e-commerce, e-commerce led to the product directly through the Internet, there is shown to all consumers, potential consumers do not need to pay to give the store again, and electronic money through online direct banking payment. At this time, directly through this channel into production, only a link through e-commerce immediately to the end consumer, the original transaction structure has been a huge impact.
means that every aspect of an original two agents agents agents three wholesalers retailers, labor costs and taxes all these vendors have become a burden. The only direct access to end-consumer e-commerce, this is an opportunity for us, of course, some people say that the Chinese brand to a Chinese person, I am not against, but I let you go and see the world of brands, which is a well-known brands can be created out of two years, not 50 years 100 years will not precipitate the emergence of a world famous brand. Brand is the culture of the precipitation, absolutely not saying that money can two or three years to build a brand out of popularity does not mean that reputation.
IV
we look back over the past 10 years along with the e-commerce booming, more and more people by Taobao, more and more people through the Internet, more and more of these channels through Alibaba entered the e-commerce The whole structure has changed, but you students, you know how many of the Internet business model? In the past, stakeholders in the transaction structure which is a huge problem there what? Our country's capital of our nation's capital have not entered into the Internet industry, as Professor Tang you do a new survey, you should read some time ago, the Chinese Internet industry, 85% of Internet companies are controlled by foreign . Why? Internet business 10 years ago because the business structure problems, the transaction structure problems, the students at that time, when the business model is kind of how it? Any college student with an entrepreneurial thinking, and business models, or see another good time to explain to the Chinese people listen to, no one could understand; told to listen to Chinese banks, the banks do not know how, I will your loan; tell Chinese entrepreneurs, entrepreneurs will not work with you, because he had not heard.
a problem that occurs when, like Robin Li of the United States to find a mentor, tutor and gave him $ 500,000; Ma to find the Japanese Masayoshi Son, has been $ 20,000,000 is exhausted; Ma take the IDG money, the result is that the Chinese are thinking people (using the Internet entrepreneur) shows his creative contributions to the Japanese or Americans. The group of guys driving through their money driving through, dried to a certain extent, and that money is over, but not to make money, how do? This time that venture capital would say:
turn to the third round, and spent no more, after or no money, you still money, right? Then share some of your hand out, I'll give you some money, and further development, but also shape, he would say: will not do you, If this is so, and I put your company's business plan that the three companies together we make it a good plan, I'll get into our country to make our country the people give you money So to get the U.S. NASDAQ and the NASDAQ of the United States olds will say: Oh, this describes these three Internet companies in China Yes, we buy their stock it, to So come full circle, come full circle after the end pocket of the shares to become the Chinese people left the next little bit.
Chinese students like Ma, Ma as the typical business, but I would advise you a word, do not go to start the old Ma, whose ideal is to create a great company founded by Chinese But the largest shareholder held by the Japanese. That is, after such a frustrating end, Ma is less than 7% of the shares. Began to do in accordance with their ideals, then turned around and discovered that control is not in their own hands. At that time no way, in the transaction structure which you do not have a very good position in the Internet business model 10 years ago there were on this issue.
you, you play every day QQ, QQ buying clothes every day to buy those in the QQ Show, Tencent each year and create 12 billion value. However, the company is now the largest shareholder of South Africans, Ma is not the biggest shareholder. This topic turn back, why should we Chinese college students was launched in the side of the business of Internet competition? Why p.cn to create another kind of business model?
of many problems faced by Internet start-ups, for example, today you have a good business idea, want to get a business site, which site to serve the people a lot of people will get value and create value . Dear students, the first question you face is what? Money, right? No money how do we achieve its vision? Why do you want to use money? If you do an Internet business, you use the money to do? Is not to have a server space, the founder of a domain name? Promotion and maintenance of the network to do to do, but also a lot of people talk more Internet companies have been negotiating.
online payment, to open all the cooperation projects, many of these people need to do, and these things I ask are not you good at? Not your good at, which the emergence of a problem, even if someone gave money to you, your success rate is very very low.
For example, if what the students say that online shoe promising, decided to do online selling shoes, but to open your own shoe factory to make shoes. Ladies and gentlemen, you can not always compete with ginger? Compete with it. You have to admit one thing: If you do e-commerce to sell shoes, you would not want the shoe thing, you have to have special people to make shoes, shoe, this is the transaction structure, but you can use intelligence to do not do things the manufacturer. For example, a traditional owner of the shoe industry, the technology of the Internet do not understand the Internet idea of young people today do not understand, such a good gap in such a place, this is your chance.
V.
ask you a question, how to create my homepage it? How to engage the server do, how to do this? No problem, today p.cn help you in doing these things. The next era is the era of cloud computing, do not know all of you have any understanding of cloud computing, cloud computing very simple way, I use a very simple analogy, if you want to power a hundred years ago, was himself put forward a generation machine, generating their own electricity use only. Now people do not want power, into the plug as long as there is a power plug.
cloud computing what is it? In the past need to create a professional Web site, including servers, generation of fat, all paid by the users of these data interfaces, etc., in the era of cloud computing is not considered, as long as consideration is how to get their ideas public recognition.
Recently, I found that there is now a large number of trade shortcomings, is not the number of the millions of young people into the trade system. The Internet Business Plan Competition is very important to you, and is also very important to us, you can try to understand the new generation of young people in mind? On the generation of a new generation of young people do not understand what they thought, even ten years apart, we really is not the same age, we age and that your generation faces problems to be completely different. That time we may have to think about how every day for the country You know where the future of social forces? Learn how to participate in this opportunity to them!
p.cn for the second part of the Internet entrepreneurs how to use one
in the cloud era, p.cn will bring you for?
First, p.cn dependent on foreign capital will not take the Internet route, will not fall into the final outcome to be foreign controlled. p.cn must be held to maintain national independence.
second, p.cn help you present the students (and other users) to complete all the required upstream of dealing with the convenience of the link. For example, the amount of server space and bandwidth tours, as well as contracts with the interests of all partners and so on. I believe in the near future, we are fully capable of University City, the students all want to start a business base, so that you successfully have their own office space, has a good business structure.
to today, and you have what? Imagination and enthusiasm. I say to you students,mac brushes, if only for the benefit to the business, then the people around you will be surrounded by very few. Because then your goal, not everyone's goal. However, if you have big ideals and beliefs, people will tell you with a lot. When you say nothing to achieve their ideal time, these words may be pale and weak, because this is you a man thing. When you say that we work together to achieve our dream, this sentence is we do. This is not to speak out through your mouth, but your heart really think, really understood that only Hello, everybody is really good!
my business ten years, 18 years old, 19 year old young man with me, and now many people are still with me. And my greatest strength in there? There is more than 30 people around me to follow my more than 10 years, these people became the backbone of my career the power of faith in us is the same. Why do they follow me so long? Because my heart has been with an idea, I want people around a better life. When you have this mind, you really have the power to call a person!
p.cn portal as a cloud, it is prepared for such people. We designed a lot of these projects will make you thinking, a wish, passionate people, but lack of money, lack of background for you to do support! The Venture Competition is only a beginning. We are sure that you want is in your group of persons, we can find those worthy of support. You know what? This is what you budding entrepreneurs the opportunity to contest, together with supporters of the industry learn from each day. Why today cover the total network busy Jiang will speak here? I want to tell you: five years ago, he was only responsible to do his own shoes, not to think of other things. But times have changed, because he saw, I just rely on the machine production is not enough.
you know, why today, director of Skyworth Group will discuss with you come here? Five years ago if he would think: I do as long as the TV cheaper on the line, the other I do not control, I take advantage of China's labor advantage - low labor costs. But five years later, China's rising labor costs, he should think about one thing: How do I use the new generation of the new force to achieve organizational change, this is an opportunity for them, for the graduates will is not an opportunity!
Second, I want to say, when the God of Wealth by your side when they are gone? Is troubling you, when you complain when you drowsy all the time to go. Results when you wake up to ask: how I do not have development opportunities? Not without but they are gone!
I tell you, Jiang told me that he was ready to burn thirty million to build up his Web site. Skyworth Group will spend billions to build e-commerce. They need? Is it necessary machine? Need workers? Need is a good product? Not! These they have had, the lack of a record to.
Dongguan Songshan Lake met last month I went to a young man, his 25-year-old, 07 out of business. 2009 two partners separated, divided 45 million each. What the new generation of young people think we do not know, we really can not judge. What does he do it? He told us: why he can be strong? Why did the Internet make money. He said one sentence: I graduated from junior high school after school where my girlfriend and I rented a house on the side with her every day to do nothing, I go online every day almost 10 hours a day online. He said China will, as I know so much about a handful of Internet users, in relation to good use to their advantage. His time in 7 years on the network 10 hours a day, he put himself this advantage to the extreme.
he understood that the Internet users, as long as he has done site, there are millions of people every day to visit. He is now a month and 300 million in revenue. Do you know how many people he has it? 5! 5 people around him that can make millions a year. He has a number of customers? Whether his clients, only one agent advertising agency in Beijing all his advertising website, is that the advertising company every month to his 300 million, and he did not even contact with customers, you know? He was told that 5 people each day to discuss how to let users focus attention here, to do such a thing! I feel quite breathtaking! The next miracle is you guys.
60, 70 people after the spirit with their hard to build China's first-class goods. And you 80, 90, where the opportunities? You are this world-class display of goods to the world. This is the opportunities the Internet to the present. The man surnamed Lai, called Lai Linfeng. His Web site called 114la, you will find enough to eat this man to do nothing, to do this site to us for free use. But you know he's money come from it? Point of each line of your words, advertising a month to pay him 100,000 a year more than 120 million. Another point this evening when you go back you know, you have every point of his words for a dream, ideals, passion, creative young people in creating millions of income every month. But I want to say to you, people live less than you 6 years 7 years time, but could finish the next 60 years to go your way, why? He knows how to hold his advantage. This is the start today, we need.
example, you do not need to open Taobao, Taobao Open small business operators is not your idea to go, you have to think about some of the high points, how do I put Taobao spread out more product information . Taobao this time will be split for you. Then you say if I and Taobao negotiations? This p.cn has been good talking to you! As long as you apply after the Business Plan Competition, as long as any person access through your home Taobao bought 3.5 million businesses inside the 3 products, you will take contingent commissions! This is the business structure. As long as people go through your web page where customers do buy a shirt, you have a commission to take.
example, said earlier that cover the total company net ginger 2000 kinds of shoes, Skyworth has hundreds of products, these goods as long as you have the means of information on the Internet for people to access and potential results in a purchase, p.cn will help you create the interests of the chain, which will calculate the money to you, these is what we say Like I said the 114la, the interests of 300 million a month come from? All the users that visit him from the home page to buy through this page Taobao, where customers buy, to Ctrip air ticket booking, buy QQ things, to buy electrical Jingdong Mall, there are profits. He understood the people on the Internet. You do not believe you ask the front row of these people, you will go online to buy electrical appliances it? You will go online to buy a shirt? Tell you: No! Only your age people would be, and why? Very simple, I knew the Internet was ten thousand to buy Apple, I would rather go to the mall to buy your 2,000 yuan, even I forget to buy that! But I believe the next generation of the most direct response to the mall to buy something that is not a stroll, I believe your generation after another five or ten years, the most direct response to you is go pick up the phone to order, this is ye huge market for the future generation.
III
we can make the best products, but we can not directly deal. I believe we are more familiar with the Apple phone, I talk about the Apple phone's business model, everyone will know p.cn What is the relationship with their own. The phone has 60 million people around the world to buy. But Jobs will use his ideas to the original profit model mobile phone completely overturned. Buy sell mobile phone original mobile phone is the profit difference, I made two thousand dollars, I sold 2500 dollars, earn 500 dollars, this is the usual thinking in China, but his use of Chinese labor to build out the mobile phone after all He sold all over the world, Steve Jobs earned his money? He earned the biggest profits are not selling mobile phones. Although sold 60 million units, already millions of income. But he is not making this one of the largest income, he earned what is it? All of the electrical carriers into a monthly phone bill. I am using the the iPhone hit 1000 a month phone bill, which is to point a few hundred pieces to Apple. Directly with the mobile terminal to distribute the profits of operators, this is the future need to think about!
Son launched in Japan now is not money, cell phone, the application of his degree in Japan, has passed the phone up on-demand music, movies, shopping or data services, profits have more than his phone profits to be high. Believe it or not after you Skyworth TV is half sold, half to send? Skyworth even said that my TV is not the money, you take home the herd! On the condition that by p.cn shopping, which split with all the future business model might look like this! Students, there you have to face in this one thing: you're going to compete on TV Skyworth, you live another 30 years may not have this ability. But you can use what? To understand one thing, he did this terminal may be faced with hundreds of millions of Chinese families can be opened inside the TV shopping, open to download music, open to all that can be applied to Internet services. These Internet services for you, it is a huge business opportunity.
I do a lot of people say this phone is very bad, and even cell phone text message forwarding functions are not, but it is a place where the greatest? All mobile phones running on the development of software code he became a public interface, which means that around 150,000 mobile phones are computer programs you can use this phone, so hundreds of thousands of other companies, dozens of million individuals around the mobile phone in the preparation of software program. But you said Apple would like to invite so many people it? No! No one is his staff, he just developed this interface to all entrepreneurs in the mobile phone to download the software inside the first list, the monthly income is 200 million, is 6000 million people have downloaded the software . This business model is kind of how? You are responsible for writing software, written later, Apple give you a port, connected to the Apple phone, as long as 60 million users who downloaded, for example, $ 1 is downloaded to the user's credit card which deducted from the $ 1, then this developers to write software to take 7 cents, 3 cents Take Apple, that Apple earned 30%. Apple do not pay a penny for the hundreds of thousands of wages. If you write good software, the ability to sell one million yuan a month, that Apple earned 30 million, you earn 70 million, to do around this program, which is ideal for Jobs.
IV
industrial manufacturing capacity in China will catch up, but what is needed? Is a creative and innovative thinking! Need your business opportunity to realize this tremendous business opportunities facing the back of what?
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