originated in Jiangsu, to the country
20 century and 90 years, opening up, China has attracted the eyes of global investors. 18 years ago, Mr. Wang Heng, chairman of Golden Eagle set foot on a trip to China has a special significance. Nanjing
in Nanjing government and business sector support, the Golden Eagle's first chain store in Nanjing Golden Eagle Shopping Center Xinjiekou soft opening on Christmas Eve 1995, 1996, April 18 official business. Just opened in Nanjing Golden Eagle to become the consumers preferred the
as the Golden Eagle's flagship store - Nanjing Xinjiekou store, Zhili was known as the department stores, traditional department stores were breaking the operation situation, which also opened a fashion department store in Nanjing new page.
after a successful operation in the Xinjiekou store in 2001, Nantong Golden Eagle Shopping Center store opening marks the first step in the development of Golden Eagle chain, then, Yangzhou, Suzhou, Xuzhou chain stores have opened and quickly Rise of the Golden Eagle brand throughout Jiangsu Province.
2005 by the end of Xi'an High-store test business. This is another milestone in Golden Eagle, Golden Eagle national chain marks the formal steps taken to expand. Subsequently, the Golden Eagle store in Kunming, Shanghai, the success of Golden Eagle International Shopping Plaza opened, the Golden Eagle territory in the national chain big step forward in the pace of the layout.
Up to now, Golden Eagle has been successful in 11 cities opened 17 chain stores, all stores are in prime commercial city center, called the benchmark for the industry with professional management and innovative spirit, The shops which are stable regional market leader in department stores.
just 14 years, the Golden Eagle to complete the process of entrepreneurial brand, and successfully created a brand in a mature stage of their training. Golden Eagle increasingly known for the weather, March 21, 2006, Golden Eagle (hk3308) successfully listed on Hong Kong Stock Exchange,mac makeup wholesale, the current total market capitalization of more than 30 billion Hong Kong dollars,mac makeup, and continued to maintain solid growth, access to domestic and foreign intermediaries and investors alike. CLSA that
annual sales of nearly 3.0 billion
Xinjiekou flagship store and continue to create miracles
has been familiar to the citizens of Nanjing Golden Eagle Xinjiekou store elegant and comfortable shopping environment, an array of international brands, nuanced hospitality services become the mainstream of high fashion department store brand, which is the pride of our business and pride in Nanjing. The shop here in 2009 sales 2.83 billion, ranked the first three department-store, in addition, Golden Eagle in the Zhuoyue Ping Xinjiekou stage, many well-known brands have achieved national and even global performance breakthrough. The familiar line of cosmetics Lancome International, for example, its store in Nanjing Golden Eagle Xinjiekou counter performance in 2009 ranked third in the world. According to relevant data show that only in 2009, Golden Eagle International line Xinjiekou store brand make-up nearly 25% of sales to achieve growth and create up to over 300 million results. Lancome is not only impressive performance, hr, Clinique, Guerlain, Shiseido to the country's second, Estee Lauder, sisley, sk-ii to the third performance of the country are among the best.
In fact, many Golden Eagle Lancome cosmetics counter is a microcosm of sales success of the brand, which represents the Golden Eagle mature make-up brand management system and service requirements. Golden Eagle 2 times a year to adjust and optimize and upgrade the brand, so that regional coverage of the skin care cosmetics,mac brushes, makeup, perfume and other high-end professional brands. Benefit from the environment to create high-end shopping, most will choose first-line cosmetics store in the Xinjiekou new starters will carry out the country, while the Golden Eagle lead organization in the cosmetics section four times a year to let the beauty of women are flocking to form a Golden Eagle exclusive beauty storm waves, and thus ensure the faithful, stable vip client resources, to provide the absolute performance of brand support. The two sides co-operated to achieve the necessary mutual win.
It is understood that Golden Eagle has more than 30 international brands of cosmetics line, 09 of which exceeded 12 million results. The results so remarkable is not only the Golden Eagle, also belong to the city's glory.
by large Monaco into the
msci index
Golden Eagle, in November 2009 was included in the assessment of Morgan Stanley China Index compiled msci The index designed to track the performance of Chinese stocks, and investment institutions worldwide to provide information and independent investors. Also based on the recognized authority in 2009, Golden Eagle stock price high.
notice from the Golden Eagle published data is easy to see, in addition to bright overall performance of the Group, the same store is also up 17.5% year on year, and this figure is far higher than the department store industry average. Especially in the first half of 2009, the global economy overshadowed by financial crises, the whole retail market into recession, Europe, Japan, Korea and other old department store sales growth of crack face stagnation or even negative growth, more or less domestic counterparts face of this dilemma .
three years of its expansion plans
headquarters area of over 100 million square meters
2006 onwards, Jiangsu Golden Eagle begins to come out into the exotic expansion era, until now , Golden Eagle's business area of 560,000 square feet. Recently, the expansion is to increase the process of the country, at present, in Hefei, Anhui, Huaibei, Kunming, Nanjing, Changzhou, Suqian, Kunshan, Danyang, Lianyungang (601,008, stock it) and so to lock up shop address, is expected to at least the next three years increased by 50 million square meters of business area, the chain of 20 cities all over the country.
the future, Golden Eagle out of the department stores a single shop area will increase, combined with dining, theater, entertainment and other leisure facilities, increase consumer shopping experience, build-in-one department stores. Relying on years of commercial real estate and many years of operating experience, and continued robust pace of expansion, Golden Eagle is confident the footprints all over the country.
2012 years, from eight stores in Nanjing linkage
as the Golden Eagle Base in Nanjing, both mature and grow store or shop, store, have achieved striking results. Nanjing city currently encompasses five different shops in the high-end positioning of the source, Xinjiekou store to retain the classic style, low-key luxury oriental shops, cutting-edge fashion world Golden Eagle Hanzhong famous discount shop owners to play, and shop Zeyi blocks Xianlin Integrated Business Concepts locked emerging high-end residential community college students and Metro. Each store full market characteristics for the region set its own target audience, from the overall store layout to product mix and brand portfolio, the Golden Eagle in the original high-end department stores Xinjiekou image, extended into the door will be able to enjoy high-quality goods and distinguished service.
It is understood that the next 2 to 3 years,vibram 5 fingers, Golden Eagle will be opened in Nanjing Hexi, Jiangning and the second phase of the project Xinjiekou three new stores. Among them, the Hexi department store will be 10 million square meters of living space out of the first Golden Eagle stores, and overall business planning area of 50 square meters, will focus on Creating the new urban commercial carrier; Jiangning department store area will reach 50,000 square meters, the future Fashion is a landmark in southern Nanjing; and the subject of much concern to Xinjiekou store two projects, the flagship store with China Unicom (600,050, stock it), Hui poly line luxury international brands, top cosmetics, and a variety of domestic and international famous fashion format, doing my part to become the first Chinese business district focus. With new projects coming forward in Nanjing, can be expected, Golden Eagle, Department of locked regions in the vip stable customer base 20 million, based on the expansion of coverage to the whole of Nanjing and the surrounding area off layer to truly create a city eight stores linkage.
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