ended, a clean environment, access to a lot of ads received. Dean, School of Communication University of China Huang Shengmin advertising, shadow, people to whom praise.
However,insanity dvd, CCTV in all for placement in honor commitments to cancel the said approval when there is a list of caring people, Sponsor's name and form, that piece is embedded advertising. The list quickly caught the various types of media reserved.
Placement in the caring people listed, some of them have been identified as clothing in the program is simply not see the brand. Robin Li,vibram five fingers, Baidu's personal lens so-called display,mac makeup, has a Several other ads, the general audience did not notice, that is not advertising, but the Kind
On this list, CCTV has not responded so far, and as industry professionals, and I want to say is:
First, we watch TV can calm some of the mentality? If we are everywhere to watch TV with a critical way, not only may be Farfetched attached, resulting in misunderstandings, but also greatly undermined the fantastic watching television, so watching games on television in a state, this is not it I think, unless the TV malicious doped into their own With Spring Festival this year, for example, sketch the characters, why follow the TV series Which in other countries and regions,
Second, advertising can not be tolerant? Although China's advertising is not good enough,nhl hockey, this is a general consensus. But this can not be the reason we absolutely reject advertisements. From the perspective of socio-cultural study, advertising in a way that the ideal of a society and the Although some of the ad extravagant consumerism and promiscuous content is worthy of our vigilance, but they do not represent the mainstream of advertising more than advertising all. We must point out that the market economy, advertising has its own rationality. CCTV as an example, the Year of the Rabbit Spring Festival Evening Although the abolition of the implant ads, but other forms of advertising still exist, which I do not think that there is inappropriate - as long as it is detriment to the atmosphere, does not affect people Watch the effect of the existence of advertising should be allowed. Advertising is the product of a market economy, accelerate the development of market economy in China today, the need to give advertisers a relatively relaxed space for development. Economic era in the brand, whether corporate, media, or countries, are conducting brand building, not only do advertising companies, countries also need to advertise, not long ago, China's national image advertising debut in Times Square in New York, has aroused worldwide concern and hot. On the CCTV Spring Festival Evening, proper advertising is not only for national enterprises to provide a platform for brand communication, but also for the smooth operation of the Spring Festival Evening raised funds, and its existence is justified.
In short, we should take a more tolerant attitude towards new things, including advertising. Tolerance is a sublime and tolerant person, the heart as wide as the sky, transparent, deep and vast like the ocean, it is human nature the most beautiful flowers.
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